Ecommerce SEO Services for UK Online Stores
NextMark helps UK online stores win more sales from Google with ecommerce SEO for Shopify, WooCommerce and Magento. We optimise your category and product pages, fix technical problems such as duplicate URLs and slow pages, and build your authority, from £90 a month with no long-term contract.
What Our Ecommerce SEO Service Includes
Ecommerce SEO is different from SEO for a service business. You may have hundreds or thousands of pages, and most of your sales come from category and product pages. These are the six areas we work on.
Keyword Research and Category Pages
We find what your customers actually type into Google and match each group of searches to the right category page, then improve its title, heading, intro copy and filters.
Product Page Optimisation
Unique product titles and descriptions instead of manufacturer copy, clear specifications, good image alt text and answers to the questions buyers ask before they order.
Technical SEO for Online Stores
We fix duplicate URLs from filters and product variants, crawl waste, broken links, redirects, slow templates and mobile problems that stop Google indexing the right pages.
Product Structured Data
We add or correct Product structured data with price, availability and reviews, so your products are eligible for richer results in Google.
Internal Linking and Site Structure
A clear path from the homepage to categories, subcategories and products, with breadcrumbs and related links, so Google and shoppers find your best pages quickly.
Content and Link Building
Buying guides and helpful content that support your categories, plus links earned from relevant websites. No paid link schemes. Link building is included from our Growth plan.
Category Pages vs Product Pages: Where Online Stores Win
Most online stores put their SEO effort into product pages, but category pages usually bring in more traffic. Someone searching "women's running shoes" wants to compare options, so Google tends to show category pages. Someone searching a brand and model number already knows what they want, so Google shows product pages.
A good ecommerce SEO strategy gives each one a clear job:
- Category pages target broader searches with more volume. They need a clear heading, a short helpful introduction, sensible filters and links to related categories.
- Product pages target specific, ready-to-buy searches. They need unique descriptions, full specifications, good images, reviews and accurate price and stock information.
- Buying guides answer the questions people ask before they choose, and link to the categories and products that fit.
Technical SEO Problems Common to Online Stores
Online stores create a lot of URLs automatically. Without the right setup, Google spends its time crawling near-duplicate pages instead of the ones you want to rank. These are the problems we see most often:
- Filter and sort URLs: every combination of size, colour and price can create a new URL. We decide which filtered pages deserve to rank and keep the rest out of the index.
- Product variants: the same product in five colours should not compete with itself in Google.
- Out-of-stock and discontinued products: removing pages without a plan loses rankings and links. We keep, redirect or retire them depending on whether the product is coming back.
- Missing or broken structured data: Google uses Product structured data to understand price, availability and reviews (Google Search Central).
- Slow templates and too many apps or plugins: these hurt both rankings and sales on mobile.
Shopify SEO
Shopify is easy to run but has fixed URL patterns, such as /collections/ and /products/. Many themes link to products through collection URLs, which creates duplicate paths to the same product. We check canonical tags and internal links, optimise collection and product pages, tidy up apps that slow the store down and edit the robots.txt file where it helps. We do this work for Smiley Honey, a Shopify store selling raw honey.
WooCommerce SEO
WooCommerce runs on WordPress, which gives you more control, and more ways for things to go wrong. Common problems are thin product tag and category archives, duplicate content from attribute filters, slow hosting and SEO plugin settings that index pages which should stay out of Google. We set up your SEO plugin properly, clean up the index and improve the shop, category and product templates.
Magento SEO
Magento (Adobe Commerce) suits large catalogues, but layered navigation can create thousands of filter URLs, and configurable products and store views add more duplicates. We control which URLs get indexed, fix canonical and redirect rules and improve category and product content. For Advanced Materials Store, a US Magento store, this work took the average Google position from 18.6 to 9.6 in 28 days.
Ecommerce SEO Results
We are a UK agency, and these results come from online stores we work with in the USA and Pakistan. Each figure comes from Google Search Console or Semrush.
- Atomshop (instalment shopping store, Pakistan): 7.5K Google clicks, 88.4K impressions and an average position of 8.9 in the first six months of our work. Source: Google Search Console, 27 Apr to 24 Oct 2026.
- Smiley Honey (Shopify store, USA): 18.3K ranking keywords and 182 pages cited in Google AI Overviews. Source: Semrush, 28 Oct 2026.
- Advanced Materials Store (Magento store, USA): average Google position from 18.6 to 9.6 and 12% more organic clicks in 28 days. Source: Google Search Console.
Ecommerce SEO Pricing
All prices are per month plus VAT, on a rolling monthly plan with no long-term contract. The right plan depends mainly on how many products you sell and how competitive your market is.
Starter: £90/month
Best for a small shop with a few categories.
- Essential technical SEO setup
- On-page optimisation
- Local SEO and Google Business Profile
- 25 keywords tracked
- Clear monthly report
Growth: £300/month
Best for stores with hundreds of products.
- Everything in Starter
- Full SEO audit
- Off-page SEO and link building
- 100 keywords tracked
- Quarterly strategy call
Accelerate: £1,200/month
Best for large catalogues in competitive markets.
- Everything in Growth
- Multi-location landing pages
- Competitor analysis and tracking
- 250 keywords tracked
- Priority support
Our Ecommerce SEO Process
- Free ecommerce SEO audit. We crawl your store and check indexing, category and product pages, structured data and speed, then send you a PDF report the same day.
- Priorities. We agree which categories and products matter most for your sales, and fix the technical problems that hold them back first.
- Monthly work. We improve category and product pages, internal links and content, and on Growth and above, build links.
- Monthly report. You see rankings, clicks and, with access to your analytics, organic sales, plus what we did and what comes next.
Our team is based in Manchester and works with online stores across the UK by phone, email and video call.
